Matt Masiello says that the insurance industry perception of the previous iteration of SIAA, Inc., could be summed up in three words: “Big, old and bold.”

For an organization that boasts over $12.5 billion in total written premium and a strong network of strategic master agencies, insurance carrier partners and 5,000 independent members, that realization came as a bit of a shock. Yet, Masiello says the re-examination of the organization and its branding allowed leadership and their equity partner to see both the weaknesses in the organization and the opportunities those weaknesses presented.

Read the full article, featuring Matt Masiello, SIAA’s Chief Executive Officer, Published September 1, 2023 on The Rough Notes Company, Inc.