Interested in membership for your existing agency?
SIAA is the strategic alliance you need to earn more and expand your business. Our members receive top tier commissions, bonuses and specialized training programs designed for growth.
Learn MoreInterested in membership for a start-up agency?
Give your scratch agency a strong start. Our Agency FOUNDATION program provides guidance to new agencies about operating a business and the tools to attract and build a client base.
Learn MoreA Unique Model
With over $16.7 Billion in total written premium, SIAA is The Agent Alliance – powered by 49 regional Master Agencies across the United States. When you become a member of your local Master Agency, you have immediate access to all the services, markets, profit-sharing and incentives of both your Master Agency and SIAA.
SIAA AdvantageWhat's Trending at SIAA
Digital Marketing Playbook
Digital marketing must become a core strength for the modern agency to engage clients and prospects once only reachable by larger firms.
Grab our “Digital Marketing Playbook” Guide to find out what questions to ask and how your agency effectively uses digital marketing to its benefit
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SIAA Informational Session
Interested in learning more about SIAA membership? Attend our no-pressure, virtual informational session on June 25th at 2 pm (eastern).
Register Now
IA Today: May 2025
In this issue: Starting smart, cross-selling is about more than revenue, follow-up strategies and more!
Grab Your Copy Today!Catch up on our latest company news, industry blog posts, and videos
Starting Smart — What to Think About When Launching Your Independent Insurance Agency
May 15, 2025
Lone Star Summit 2025 Unites Texas Independent Agencies and Industry Leaders for Its Second Annual Conference
May 8, 2025
One More Thing: Winning the Fight for Attention in a Crowded Market
April 30, 2025