Start-ups & New Agencies

SIAA has a proven track record with scratch agencies, assisting over 4,800 insurance professionals to realize their dream of owning and operating a successful independent insurance agency.

Ask us how

Why join SIAA?


of independent insurance agents can’t be wrong

$14.2+ Billion

in total written premium


agency development support

Give your agency a strong start

The SIAA Agency FOUNDATION offers training on how to successfully run a business, not just an agency. SIAA Growth Coaches serve as mentors – advising on technology, marketing, accounting, staffing, as well as other small business success processes. This hands-on approach is designed to support the new agency owner through the first 24 months of opening and growing their agency.

Become instantly BIG

SIAA Independent Strategic Member Agencies are growing their premiums with access to many competitive insurance companies providing top-level commissions, national and local incentives and profit sharing without minimums. Whether you’re a direct writer, producer or captive, or life & financial services agent looking to become a new independent agency, SIAA is the strategic alliance you need to grow your business.

“The shackles have been kind of removed and being better able to serve our clients with all the carriers we represent now has been life-changing in our business.”

Justin Peeler
Peeler Insurance & Financial Services, Inc.
Wynne, AR
Member of OAA since 2018

Learn about starting an agency

Attract new customers with SIAA Marketing

Our philosophy begins with the customer, focusing on providing them with the best service at the best price. SIAA Marketing is powered by a diverse group of marketing professionals and strives to provide SIAA’s member agencies with the tools to attract new customers, engage in customer retention strategies, and take advantage of cross-sell opportunities.

Keeping agents informed and providing access to educational tools

To help our member agencies increase their sales and revenue, the Training & Learning Center (TLC) offers courses that further their education in the areas of sales and agency growth. The TLC includes the QuickSTART program, providing Member Agents with an innovative, “first of its kind in our industry” new agency training program.

Member benefits for YOUR agency & staff

SIAA has negotiated an exclusive, revenue-based rating plan for Agents Errors & Omissions coverage for startup agencies or agencies with less than 3 years’ experience for its member agencies.

Members can also purchase cyber liability insurance coverage for their agency under the SIAA group plan at a significantly discounted rate.

SIAA member agencies also have access to group benefits for their agency, even with as few as 2 employees.