Starting an Independent Insurance Agency

Start your agency with access, guidance, and carrier relationships from day one.

SIAA – The Agent Alliance helps insurance professionals launch and grow independent agencies with a proven model built on experience, scale, and support.

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Proof that it works

$18.1 Billion

in total written premium

75%

avg. CAGR for start-ups over 5 years

5,200

member agencies nationwide

“The shackles have been kind of removed and being better able to serve our clients with all the carriers we represent now has been life-changing in our business.”

Justin Peeler
Peeler Insurance & Financial Services, Inc.
Wynne, AR
Member of OAA since 2018

Give your agency a real starting point

Starting an agency on your own can mean learning through trial and error. With SIAA, you start with a structure that’s been built and refined over time.

  • A proven startup framework through Agency Foundation
  • 1:1 support from a dedicated Growth Coach
  • Guidance on operations, hiring, and building your agency the right way

Work with someone who’s done it before

Starting an agency doesn’t mean figuring everything out on your own. With SIAA, you work with a dedicated Agency Growth Coach who understands your local market and helps you navigate the early stages of building your business.

Your Growth Coach provides:

  • Practical guidance on getting your agency up and running
  • Ongoing support as you begin writing and growing your book
  • Insight into what’s working across other independent agencies

They’re there to help you make decisions, avoid common missteps, and move forward with confidence.

Get access without giving up independence

Most new agencies spend years trying to build carrier relationships. With SIAA, you can start placing business right away while building toward direct appointments

With SIAA – The Agent Alliance, you are truly independent and start with it:

  • Access to a broad range of carriers from day one
  • A clear path to direct carrier appointments
  • The flexibility to build your book on your terms

Build your agency with the right tools and access in place

You don’t need to figure out your systems or market access on your own. SIAA helps you put the right pieces in place from the start, so you can focus on writing business and building your book.

  • Ready-to-deploy tech stack options include AMS, comparative raters, and CRM tools
  • TechFinder helps you evaluate and select solutions that fit your agency
  • MarketFinder connects you to programs and options for harder-to-place business
  • AgencyIQ becomes more valuable over time, giving you visibility into performance, retention, and growth opportunities as your book grows

If you already have systems in place, you can keep them. SIAA is designed to support your independence, not replace it.

Additional Support That Works Behind the Scenes

Running an agency involves more than writing business. SIAA provides practical support to help you operate more efficiently every day.

From ongoing education through the Training & Learning Center to programs designed for agencies at different stages, you and your team have access to resources that help you continue improving over time.

Built-In Protections and Cost Advantages

Starting an agency comes with risk. SIAA helps reduce that risk with access to benefits typically unavailable to smaller or newer agencies.

This includes E&O options for start-ups, discounted cyber liability coverage, and access to group benefits that help you operate with confidence.

Ready to start your agency with the right foundation?

SIAA – The Agent Alliance gives you the access, support, and economics to build a successful independent agency while maintaining full control of your business.

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