About SIAA


SIAA’s leadership team of seasoned industry professionals is supported by a highly motivated, energized set of managers and team members committed to growing the independent agency channel. Learn more about our engaged and supportive leaders.

Matt Masiello, AAI

Chief Executive Officer

As part of the SIAA executive management team, Matt contributes to the development of SIAA’s internal operations.…

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Nick Pappajohn


Nick maintains responsibility for ensuring the smooth operation and management of the national alliance, including…

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Phil Evans

Chief Financial Officer

Phil is responsible for developing, managing, and executing the organization’s financial objectives and…

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Doug Coombs

Chief Marketing Officer

Doug is responsible for all marketing and communications, including advertising, Web marketing and public relations. He…

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Jeff Holmes

Chief Operating Officer

Jeff is responsible for the day-to-day operations management of SIAA, ensuring processes and procedures are executed in…

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Bill DeChard

Executive Vice President, Strategic Partner Companies

Bill joined SIAA in 2003 and is responsible for the promotion and utilization of Strategic Partner Portfolio Management…

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Steve Tombarelli

Senior Vice President, Programs & Services

Steve has been instrumental in successfully building a program designed to assist member agencies across the country in…

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Jack Calabrese, CLU, CSSC, FLMI, AALU

Senior Vice President, National Recruiting & Sales

Jack is responsible for the Life & Benefits division of SIAA, reviewing company relationships and establishing life…

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Lisa Grover

Vice President, Marketing

Lisa is responsible for managing the day-to-day execution of many of the department’s functions and is an…

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Kristy Jarvis, MAcc

Vice President, Corporate Operations

Kristy is responsible for managing SIAA’s accounting functions and is a key contact for the accounting staff of…

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Forest de Jong

Vice President, National Sales - West

Forest is the western liaison between SIAA and its Strategic Master Agency (SMA) leadership, helping the SMAs maximize…

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James Keane

Vice President, National Sales - East

Jim is the eastern liaison between SIAA and its Strategic Master Agency (SMA) leadership, helping the SMAs maximize…

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Laura Henderson, MBA

Vice President of Insurance Portfolio Management

Laura holds responsibilities in insurance operations, using hands-on-book management of SIAA Master and Member…

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Julie Braley, PHR, SHRM-CP

Vice President, People & Culture

Julie is responsible for managing SIAA’s organizational and leadership development, talent acquisition and employee…

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Jeff Chidester

Director, SIAA Training and Learning Center

Jeff Chidester is responsible for the development and administration of membership training programs through the SIAA…

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Brendan Mulcahy

Director, Technology & Innovation Partnerships

Brendan Mulcahy is responsible for technology and innovation partnerships at SIAA. View Full Bio     View LinkedIn…

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