About SIAA


SIAA’s leadership team of seasoned industry professionals is supported by a highly motivated, energized set of managers and team members committed to growing the independent agency channel. Learn more about our engaged and supportive leaders.

Matt Masiello, AAI

Chief Executive Officer

As part of the SIAA executive management team, Matt contributes to the development of SIAA’s internal operations.…

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Nick Pappajohn


Nick maintains responsibility for ensuring the smooth operation and management of the national alliance, including…

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Paul Labonte

Executive Vice President, Chief Financial Officer

Paul is responsible for strategic financial planning, financial reports, budgets, cash flow projections, development…

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Doug Coombs

Executive Vice President, Chief Marketing Officer

Doug is responsible for all marketing and communications, including advertising, Web marketing and public relations. He…

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Jeff Holmes

Chief Operating Officer

Jeff is responsible for the day-to-day operations management of SIAA, ensuring processes and procedures are executed in…

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William DeChard

Executive Vice President, Alliance Opportunity Services

Bill joined SIAA in 2003 and is responsible for the promotion and utilization of Strategic Partner Portfolio Management…

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Brian Murphy

Senior Vice President & Chief Legal Officer

Brian works with all members of the executive team and senior management on contractual and legal matters stemming from…

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Tom Baionno

Chief Information Officer

Tom Baionno is responsible for the administration of a complex, multi-platform computing, telecommunications,…

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Forest de Jong

Senior Vice President, Master Agency Development

Forest is responsible for supporting the President of SIAA, Nick Pappajohn, in maintaining SIAA relations with Master…

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Steve Tombarelli

Senior Vice President, Business Expansion

Steve has been instrumental in successfully building a program designed to assist member agencies across the country in…

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Jack Calabrese, CLU, CSSC, FLMI, AALU

Senior Vice President, Life & Benefits

Jack is responsible for the Life & Benefits division of SIAA, reviewing company relationships and establishing life…

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Kristy Jarvis, MAcc

Vice President & Corporate Controller

Kristy is responsible for managing SIAA’s accounting functions and is a key contact for the accounting staff of…

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James Keane

Vice President, Revenue Development

Jim is responsible for working with Member Agencies on SIAA’s revenue generating programs and best practices for…

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Lisa Grover

Vice President, Marketing

Lisa is responsible for managing the day-to-day execution of many of the department’s functions and is an…

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Laura Henderson, MBA

Vice President of Insurance Portfolio Management

Laura holds responsibilities in insurance operations, using hands-on-book management of SIAA Master and Member…

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Jeff Chidester

Director, SIAA Training and Learning Center

Jeff Chidester is responsible for the development and administration of membership training programs through the SIAA…

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Lee Koehler, CIC, CPCU

Regional President - SIAA Northwest

As regional president of SIAA Northwest & West, Lee has more than 20 years of insurance industry experience,…

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Tom A. Barrett

Regional President - SIAA Midwest & Southeast

Tom brings more than 42 years of insurance industry expertise to SIAA Midwest and Southeast, with experience in almost…

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Mark S. Berset, CIC

Regional President - SIAA Florida & Puerto Rico

Mark is the regional president of SIAA Florida and Puerto Rico and brings to SIAA more than 35 years of insurance…

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