How can a content marketing strategy help insurance agents grow their business? Ask any marketer for the best means of promoting a business, and they will likely respond, “Content is king.” If this is so, then content marketing is akin to a kingmaker.

What is Content Marketing?
Content marketing is the use of facts and narrative to engage and retain an audience. Through content marketing, insurance agents can create and consistently share valuable, relevant information with their audiences. The goal is to meet the audience’s need for information while positioning the agency as an insightful resource.

What is the Value of Content Marketing?
Traditional marketing pushes messaging at consumers. Advertising shouts it. Content marketing, over time, helps insurance agents create a space where they can consistently engage with their target audience. This is especially useful for insurance agents looking to differentiate themselves in crowded markets or establish their expertise with a particular niche.

Read the full article, written by Doug Coombs, Chief Marketing Officer of SIAA, published March 18, 2022 in The Standard. Reprinted with permission from The Standard, Copyright 2022, Standard Publishing Corporation, Boston, MA. All rights reserved.