If you decided to sell your agency today, would potential suitors be drawn in by your brand?

Every business has a brand, whether they are aware of it, and proper brand investment is incredibly important. Branding may not always be top of mind for an agency owner. However, a strong brand can set you apart from the competition, boost profits and raise your profile among potential and existing clients, as well as buyers.

Read the full article, featuring Doug Coombs, SIAA’s Chief Marketing Officer, Published September 25, 2023 on PIA News & Media.