Think of the last time you received excellent service from someone who went above and beyond on your behalf. Did you tell someone else about it? If you did, you were participating in word-of-mouth marketing.

Word-of-mouth marketing is not new. People have always talked to others about their experiences with products, services and brands. Today, whether it is through referrals or our social media channels, word of mouth is still an effective way for an agency to build its brand and grow its business.

Read the full article, written by Doug Coombs, Chief Marketing Officer of SIAA , published on August 24, 2020 in the Insurance Journal Magazine.