On August 24, 2020 Insurance Journal published their annual 101 Sales & Marketing Ideas For Agencies, a list comprised of important tips and tricks from professionals in the industry. In that list, SIAA’s Chief Marketing Officer, Doug Coombs weighs in:

#6. CTA. Don’t forget a call to action (CTA) when you advertise/promote. What do you want the reader/consumer of content to do as a result of encountering your ad/promotion? Visit your website, call you, watch a video? Be specific.

#21. Use Video. It’s more engaging, reaches multiple senses, and viewers of video tend to retain more than a message with a single sensory input. Video creation resources are more prevalent and less expensive than in the past. Share the video through your website, email and social media.

Read the full list here.