On August 24, 2020 Insurance Journal published their annual 101 Sales & Marketing Ideas For Agencies, a list comprised of important tips and tricks from professionals in the industry. In that list, SIAA’s Chief Marketing Officer, Doug Coombs weighs in:
#6. CTA. Don’t forget a call to action (CTA) when you advertise/promote. What do you want the reader/consumer of content to do as a result of encountering your ad/promotion? Visit your website, call you, watch a video? Be specific.
#21. Use Video. It’s more engaging, reaches multiple senses, and viewers of video tend to retain more than a message with a single sensory input. Video creation resources are more prevalent and less expensive than in the past. Share the video through your website, email and social media.