Does your agency have a documented technology strategy heading into 2023? If you answered no, you’re not alone. The “2022 Applied Digital Agency Annual Report” revealed that only about half (51%) of insurance agencies currently have one.

While it may have been okay not to have a digital strategy in past years, having one is now imperative. Agencies that implement and optimize a few key solutions will be well-positioned to improve efficiency, serve current customers and attract new clients. Those that don’t may fall behind.

Let’s look at the most common reason digital disconnects exist within independent agencies. Then we’ll explore the must-have technologies and tech skills that should sit at the core of an agency’s digital strategy heading into the New Year and beyond.

Read the full article, written by Brendan Mulcahy, Vice President, Technology & Innovation Partnerships of SIAA, published January 20, 2023 in The Standard. Reprinted with permission from The Standard, Copyright 2023, Standard Publishing Corporation, Boston, MA. All rights reserved.