The data is clear. Agencies that invest in innovation outperform those that don’t, according to insights from SIAA. The critical question for agency principals: Which technologies will help you grow your book of business despite today’s challenging market environment?
With so many options currently available, choosing the right tools can seem overwhelming, especially for agencies just starting their innovation journeys. To help you choose confidently, let’s explore the state of agency innovation, the top current and emerging tools and best practices for technology
implementation.
Read the full article featuring SIAA’s Vice President, Technology & Innovation Partnerships, Brendan Mulcahy, published in The Standard on March 15, 2024.