Saying this year has been a game changer for small business is an understatement.

The pandemic is forcing small businesses, including independent agents, to do what they should have been doing all along — making essential investments to improve their technology, efficiency, sales and marketing. Whether independent agents are still commuting to the office, working from home or combining the two, the right technology can keep them competitive and help them move forward safely and securely.

Before the pandemic, some independent agents were just getting by with simple, outdated technology. That is no longer good enough. Today, any independent agency that wants to survive and thrive needs to have an agency management system (AMS) and an online presence with interactive technology, a website, social media and more.

Read the full article, written by Doug Coombs, Chief Marketing Officer of SIAA , published on October 19, 2020 in the Insurance Journal Magazine.