Real staying power awaits agents and brokers who conceive the distinct products customers expect from today’s insurance innovators.

Resilience has been one of the core themes to emerge out of 2020 and the global pandemic. The crisis has motivated many businesses to reexamine their operations to fortify against future disasters, including adding new products and services, broadening expertise and leveraging technology.

Insurance agents and brokers also have used this time to grow their books and offer new value to existing clients. But in today’s climate of social distancing, some agents may wonder how to grow their business with so many restrictions in place.

For Doug Coombs, executive vice president and CMO at SIAA (Strategic Insurance Agency Alliance, Inc.), the answer to the question of where agents can start is simple: “Anything to do with conducting business online or virtually would be a growing market to consider; they’re not going to disappear when the COVID-19 crisis passes. Some of the changes we are experiencing will be with us for a while, if not for the long haul.”

Read the full article, published on, featuring commentary by SIAA’s Executive Vice President and CMO, Doug Coombs.