Combining vision and leadership to drive sustained organization success

Starting and growing a successful independent insurance agency—or any business, for that matter—takes hard work, discipline, and good business sense. It also takes leadership and vision—the ability to know who you are as an agency and what you want to become. Ultimately, it takes a commitment to share and continually reinforce that vision with your team.

Such awareness and vision will provide the ability to inspire yourself and your agency’s key players, so they commit to your agency’s long-term goals. This helps define your brand, focus your business plan and build a successful agency that offers insurance solutions to its clients and helps the communities it serves.

Read the full article, written by Doug Coombs, Chief Marketing Officer of SIAA, published March 30, 2021 in Rough Notes.