Artificial intelligence (AI) and business intelligence (BI) are already transforming nearly every aspect of an independent insurance agency’s workflow. For agents and brokers servicing
personal lines, those changes cannot come soon enough.
Profitability remains a significant challenge, especially for agencies with multiple single-policy auto or homeowners accounts that require high-touch service. With AI and BI, agencies can
service their clients faster, improve retention and even lower the cost of acquiring new customers.
Let’s look at the specific places where AI and analytics are already removing traditional barriers and helping agencies grow their margins without sacrificing client relationships or adding headcount.
Right-Size Client Coverage
When it comes to homeowners policies, all six states in New England allow insurers to offer $500 deductibles. Such low deductibles usually result in higher annual premiums. The reality is most homeowners can afford a higher deductible, which allows them to lower their premiums and secure more comprehensive coverage.
With AI and analytics, agents and brokers can analyze customer profiles and wallet-share data, evaluate coverage options and match clients’ coverage needs to a deductible they can afford. Doing so helps agents have more informed discussions with their customers while providing more protection for clients’ properties and their families.
Read Full Article written by Anurag Shah, SIAA NXT’s Chief Data Officer, published June 12, 2026, in The Standard. Reprinted with permission from The Standard, Copyright 2026, Standard Publishing Corporation, Boston, MA. All rights reserved.