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November 2021 | While independent insurance agencies continue to prove themselves resilient in an increasingly competitive and rapidly changing environment, the pressure to generate quality leads, write profitable business, and excel at meeting client expectations is greater than ever. In this issue, we explore the potential opportunities in some emerging markets and the math behind building a healthy sales funnel for your agency.
In this issue:
- Need a Niche? Consider 3 Emerging Markets for Your Agency
- Building & Managing Your Funnel — It’s a Numbers Game
- Three Ways Technology Can Build Marketing Might
- Community-Based Marketing In Your Insurance Agency