IA Today

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March 2025

The insurance landscape is changing, and independent agencies are feeling the pressure. Between rising premiums, evolving carrier appetites, and shifting client expectations, standing out and growing a profitable agency takes more than just offering competitive rates.

The good news? Independent agents have unique strengths that position them for success—if they know how to leverage them effectively.

In this issue:

• How Independent Agencies Can Compete and Win in a Shifting Market
• The Hard Market Isn’t the Only Factor Impacting Auto Insurance Premiums
• Making the Most of Carrier Relationships
• The Power of Video Marketing for Insurance Agents

…and more!