IA Today

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February 2024

As 2024 unfolds, independent insurance agents are still tackling the tough spots of a hard market, but there are hints of change that bring a bit of optimism. It’s more important than ever to keep clients in the loop, helping them understand the shifts and how they’re affected. Facing these challenges head-on, agents are finding new ways to stay ahead, ensuring they’re ready to meet their clients’ needs despite the ongoing market conditions.

In this issue:

  • The Quiet Retreat: Identifying and Addressing Insurance Deserts
  • Developing a New Client Onboarding Strategy: A Key to Lasting Client Relationships
  • Challenging the Talent Gap: Where Agencies Can Look to Find New Talent
  • What is Account Based Marketing?

…and more!

Read the issue