IA Today

An SIAA monthly newsletter, delivered to your inbox

April 2025

Success in the independent agency channel is still rooted in relationships. Whether you’re connecting with clients, building local visibility, pursuing a niche, or learning from your peers, the time and energy you invest in the right people can lead to measurable growth. With so many ways to network and limited time to do it all, the key is choosing strategies that align with your agency’s goals and business model.

In this issue:

• How to Build the Right Connections Through Networking
• Is Your Agency Too Dependent on One Carrier? The Case for Diversification
• Are Your Clients Underinsured on Their Homes?
• Winning the Fight for Attention in a Crowded Market

…and more!