Marketing and technology have come together in ways we did not contemplate years ago. For independent insurance agencies, this is a solid marriage as long as the two function in a cohesive manner. If the use of one technology creates redundancies for another, that’s not an ideal marriage. Systems need to be integrated and/or work together in order to deliver the best results — creating efficiencies and increasing productivity (sales).

Many agencies apparently recognize the importance of technology in marketing. In the Big “I”s 2020 Agency Universe Study, “building an online presence for marketing” was ranked by respondents (56%) as the most important activity for success in 2021.

And at SIAA’s IA Evolve 2021 Virtual Conference, Taylor Rhodes, CEO of Applied System, cited his company’s Digital Agency Report, which found technology super-charges small agencies by allowing 156% higher revenue per employee.

Read the full article, written by Doug Coombs, Chief Marketing Officer of SIAA, published October 29, 2021 in The Standard. Reprinted with permission from The Standard, Copyright 2021, Standard Publishing Corporation, Boston, MA. All rights reserved.