Quick question: What’s the most important thing you can do to ensure a successful 2024 for your agency?

The answer: Finish out 2023 as strongly as possible.

After all, you can’t set a course for a prosperous future without knowing where you’ve been. And chances are, if you weathered the hard market and all its many challenges this year, you will carry plenty of momentum into the next year and beyond.

How can you plot a course for growth? Let’s review a few key considerations of annual agency planning and reveal a few tips that agents can use to drive their efficiency and profitability.

Read the full article written by SIAA’s Vice President of National Sales, James Keane, published by Insurance Thought Leadership on November 19, 2023.