SIAA Will Host First Virtual Conference for Independent Agents in September

August 7, 2019

SIAA will host first-of-its-kind virtual conference for independent insurance agents to explore digital capabilities for their future.

August 7, 2019 – IA Evolve, a unique virtual conference on innovation and insurtech specifically designed to help independent insurance agencies expand their digital capabilities will be held on September 17th from 11:00 a.m. to 4:30 p.m. Eastern time. It will be hosted by SIAA, the largest national alliance of independent insurance agents in the U.S.

IA Evolve will look and feel like a traditional conference — providing an interactive experience with keynote speakers, a panel of digitally focused independent agents, eight interactive workshops, live chats, a networking lounge and exhibitors in a virtual tradeshow.

The conference will focus on helping independent agencies advance the use of digital technologies to market their services, and advise and serve clients while promoting operational efficiencies within their agencies. The agenda is designed to provide access to a wide range of tools and information independent agencies need to be well prepared for what the IA channel (and the industry overall) holds in 2020 and beyond.

Highlighting the conference are two keynote speakers:

  • Matt Masiello, Chief Executive Officer of SIAA, presenting “Insurance Distribution – The Future has Arrived”
  • Tyler Asher, President, Independent Agent Distribution, Liberty Mutual Business Lines and Safeco Insurance, presenting “Transforming our Industry Together”

SIAA continues to make technology and adoption of innovative strategies by independent agencies a priority,” said Masiello. “We expect thousands of agents to attend and leave with key takeaways from leading experts about the digital tools they need to succeed in the years ahead. I believe now is one of the most exciting times to be an independent insurance agent as long as we continue to evolve and integrate digital capabilities to increase efficiencies and meet consumer demands.”

Presentations and workshops will run throughout the day and follow four tracks: Marketing, Advisory, Service, and Operations. Eight workshops include topics such as Become an Agent for the Future, Building the Modern Agency, Driving Operational Efficiency for Your Agency, High Tech, High Touch: Integrating Technology to Enhance Client Communication and Experience and more. A complete schedule is available online.

Participants will have the opportunity to ask questions of speakers, interact with exhibitors and network during the conference. The conference will be available online after the event for those who cannot attend.

Conference registration is now open to any insurance industry professional interested in the integration of digital technologies with the independent agency model. There is no charge to attend. More information is available on the event website at

About SIAA

SIAA is the largest national alliance of independent insurance agents in the U.S. SIAA has signed 13% of all independent insurance agents nationally, and generates hundreds of millions in new premium business annually. SIAA is dedicated to the creation, retention and growth of the independent insurance agency distribution system. To learn more about SIAA, visit