Mid-Year Check-In: Growth, Technology, and AI in 2026

At the start of the year, we looked ahead at the trends shaping agency growth in 2026.

Now, as we approach the midpoint of the year, it’s worth asking:

What has actually changed, and what should agencies be doing differently?

This session provides a mid-year check-in on the market, technology, and operational trends influencing agency performance, with a focus on how agencies can maintain momentum heading into the second half of the year.

The discussion will explore how expectations around technology, data, and AI are evolving, and where these tools are beginning to have a real impact on agency growth and efficiency.

Attendees will gain perspective on:

• What has shifted since the start of the year and what has remained consistent
• How agencies can sustain growth momentum through changing conditions
• Where technology and data are influencing decision-making
• How AI is beginning to shape workflows, client experience, and expectations
• Practical considerations for the second half of 2026

Whether you are on pace with your goals or adjusting course, this session will provide a grounded view of where things stand and how to move forward.