SIAA will expand the capabilities of Rogue Risk, which will execute its mandate of building the first “Human-optimized” digital independent insurance agency.

April 20, 2022 – Hampton, NH: Matt Masiello, CEO of SIAA (Strategic Insurance Agency Alliance) – the largest alliance of independent insurance agencies in the U.S. – announced today the acquisition of, and partnership with, Rogue Risk, a digital independent insurance agency.

“SIAA has been successful in helping over 4,500 insurance professionals realize their dream of starting an independent agency,” said Matt Masiello, CEO of SIAA, “Rogue Risk represents part of SIAA’s ongoing evolution by giving our organization the ability to provide a modern, cutting-edge agency platform and experience for insurance professionals seeking to expand their careers.”

“The experience, resources, and reach that SIAA brings to the table will act as rocket fuel for our mission of delivering a ‘No Customer Left Behind’ digital experience for small businesses, while providing insurance professionals a ‘No Ceiling’ insurance career,” said Ryan Hanley, the founder of Rogue Risk, who will be continuing as the president of Rogue Risk, and also joining SIAA’s senior management team.

Through the integration of technology and experienced insurance professionals, Rogue Risk has developed a proprietary “Human-optimized” digital customer experience able to deliver insurance solutions faster and more easily while prioritizing the quality coverage and carrier options synonymous with the independent insurance channel.

With the acquisition of Rogue Risk, SIAA continues its commitment to the creation, growth, retention, and evolution of independent insurance agents, agencies, and the IA channel as a whole.

About SIAA
SIAA (Strategic Insurance Agency Alliance) is a national alliance of independent insurance agency members generating hundreds of millions in new premium business annually. SIAA is dedicated to the creation, retention, growth, and evolution of the independent insurance agency distribution system. To learn more about SIAA, visit

About Rogue Risk LLC (Rogue Risk)
Rogue Risk is on a mission to help small business owners put their commercial insurance on autopilot. Through their human-optimized approach to technology and “No Customer Left Behind” culture, Rogue Risk is able to provide industry-best insurance rates for small business owners across all 50 states. Learn more at