Existing Agencies

SIAA offers more than just market access and profit sharing. As a member, your independent agency gains access to tools, resources, and support designed to help you grow revenue, operate efficiently, and compete in any market—all while remaining fully independent.

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Market Access

Gain direct access to a broad mix of standard markets, specialty carriers, and exclusive programs—giving your agency the ability to place and retain more business. Whether you’re focused on personal lines, small commercial, or expanding into niche or hard-to-place risks, SIAA helps you compete and grow.

Growth Bonus

With SIAA, your growth is rewarded. As your premium volume increases, so does your share in bonus opportunities, including access to preferred carrier incentives and volume-based programs. Grow your agency with the confidence that your success is backed by national scale.

Profit Sharing

Start earning more with the same carriers you may already use. SIAA members benefit from national and regional overrides, even on small books of business, without giving up commissions or control. It’s a smarter way to earn more while maintaining full independence.

Marketing Support & Communications

Independent agencies don’t have to go it alone. Through SIAAConnect, our members-only portal, agencies have 24/7 access to a wide range of tools, training, and resources to support agency growth. We provide regular communications to keep members up to date on carrier opportunities, market shifts, new programs, and marketing trends.

Plus, our annual virtual conference—IA Evolve—brings timely insights from industry leaders, agency owners, and strategic partners.

SEQUEL Feature 2

Digital Marketing Playbook

Digital marketing must become a core strength for the modern agency to engage clients and prospects once only reachable by larger firms.

Grab our “Digital Marketing Playbook” Guide to find out what questions to ask and how your agency effectively uses digital marketing to its benefit

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Technology & Business Intelligence

 

Get exclusive access to discounted technology, including tools for rating, AMS, CRM, marketing automation, and data-driven decision making. Members also benefit from our business intelligence platform, AgencyIQ, providing actionable insights for smarter growth.

 

Technology Partners

Training Programs

Equip your team with the knowledge and confidence to grow your agency. SIAA offers a range of training options—online and in-person—to support both new and experienced staff.

  • Commercial Lines Boot Camps – Hands-on, in-person training focused on real-world selling
  • EducationFinder – A curated directory of learning resources across carriers and topics
  • Business Insurance Advantage (BIA) – Self-paced online training for onboarding and fundamentals
  • WebCE Access – Complimentary continuing education courses for members and their staff

Whether you’re onboarding a new producer or helping a CSR expand their skills, our programs are designed to support growth at every stage.

Perpetuation Planning

Secure your agency’s future with support for internal succession, perpetuation strategy, and ownership transitions. Through programs like Sequel, we help you plan ahead with confidence.

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