Each day, growth and innovation affect how independent agents work with their audiences. Clients and prospects demand cutting-edge technology to deliver results faster and with more efficiency than ever.

As the use of technology – computers, smart phones, artificial intelligence (AI), etc. – has become prevalent in everyday life, expectations for intuitive streamlined customer service are increasing in insurance and across all industries. The more independent agents invest in and embrace technology, the more it will add transparency and simplify communication, providing additional time to engage clients and prospects.

Read the full article, written by Doug Coombs, Executive Vice President and Chief Marketing Office of SIAA, published March 20, 2020 in The Standard. Reprinted with permission from The Standard, Copyright 2020, Standard Publishing Corporation, Boston, MA. All rights reserved.