IA Today

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April 2026

As the year progresses, many agencies begin to get a clearer view of how their business is actually performing. Early momentum either starts to take hold or becomes less consistent, and the gap between activity and results can become more noticeable.

At the same time, subtle patterns in production, retention, and day-to-day operations begin to emerge. Recognizing those patterns early can help determine whether growth continues steadily or becomes more difficult to sustain.

In this issue:

• Where Growth Starts to Break Down in an Insurance Agency
• The Shift from Selling Insurance to Managing Risk
• What Changes as an Agency Adds People
• Why Retention Is the Most Overlooked Growth Strategy

…and more!