IA Today

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January 2026

For much of its history, the insurance industry changed at a measured pace. Today, that pace feels compressed, as market dynamics, technology, and client expectations shift faster than many agencies are used to. From how business is placed to how prospects find and evaluate agencies, the landscape looks meaningfully different than it did just a short time ago. While no one has a crystal ball, two things are clear: the pace of change is not slowing, and preparation matters.

In this issue:

• E&S Is Now an Essential Part of the Modern Agency Book
• Search Is Changing and Agency Lead Generation Is Changing With It
• That First Renewal. It Matters.
• Responding to Online Reviews

…and more!