IA Today

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June 2025

Growth often starts with the basics: understanding your clients, managing relationships, and delivering consistent value. But today’s most successful agencies are enhancing those fundamentals with smart use of technology. From tracking performance through business intelligence to refining marketing and sales strategies, tech tools are helping agencies do more of what works—with increased efficiency and better results. The key is staying rooted in what makes independent agencies strong, while adapting to what makes them competitive.

In this issue:

• Top Growth Strategies for Independent Insurance Agencies
• Business Intelligence Basics: What It Is and How to Use It in Your Agency
• The Hidden Cost of Inconsistent Branding
• How Connected Vehicles Are Changing Auto Insurance

…and more!