IA Today

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September 2025

Innovation, new technologies, and the rise of AI are shaping how independent agencies think about the future. Yet even as these tools create new possibilities, the fundamentals remain the same. Strong carrier partnerships, careful selection of clients, and disciplined use of information continue to be the building blocks of sustainable growth. Agencies that keep these core principles front and center are better positioned to take advantage of whatever comes next.

In this issue:

• What Makes an Agency Attractive to Carriers
• Knowing When to Say No (or When It’s Time to Move On)
• The Power of a Renewal Call

…and more!