IA Today

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July 2025

The midpoint of the year is a good time to step back and look at what’s working—and where there’s room to adjust. Whether the goal is improving efficiency, growing the book, or staying competitive in a market that’s still in flux, the decisions agency owners make now can shape what comes next. From building the right team to offering clients more choice and guidance, independent agencies have plenty of ways to strengthen their position and keep moving forward.

In this issue:

• Hiring Help or Upgrading Tech? Making Smart Investments in Agency Growth
• How to Compete When Direct Writers Are Everywhere
• What Happens When Your Best Clients Move?

…and more!