In this episode of Insurance Agents Talk Shop, Doug and Josh Kelly, Managing Partner and Chief Strategist of FINE, A Brand Agency, discuss branding for independent insurance agencies. Learn about the core elements of a strong brand and gain valuable insights on the role branding plays in business success, regardless of size. Josh shares his expert perspective on common branding mistakes, maintaining brand consistency, rebranding, and simple measurement strategies for assessing strategy. And, discover just how impactful a well-defined brand can be on client loyalty, retention, and even an agency’s internal culture.
This episode is for any business looking to elevate their branding.