Breaking Through the Barrier: Overcoming the Intimidation of Transitioning from Personal to Commercial Lines

May 24, 2024

For many agents, transitioning from personal to commercial lines can feel like stepping into uncharted waters. The shift brings with it a complex array of new policies, terminology and client needs that are far different from the more familiar personal lines. The prospect can be intimidating. However, with the right approach and mindset, this transition can be both manageable and immensely rewarding.

Read the full article, written by Jerry Thacker, Regional Vice President and Agency Growth Coach at AHA Insurance Network, published May 24, 2024 in The Standard. Reprinted with permission from The Standard, Copyright 2024, Standard Publishing Corporation, Boston, MA. All rights reserved.