Digital marketing is no longer optional for independent agencies, but for many, it can feel overwhelming.
Between limited time, tight budgets, and a constantly changing landscape, it is not always clear where to focus or what actually produces results.
This live, conversational session brings together two complementary perspectives: what is working broadly in digital marketing today, and how independent agencies can realistically apply it.
The discussion will focus on practical approaches agencies can take now, including how to prioritize efforts, where to invest limited resources, and how to build a consistent presence without needing a full marketing team.
Attendees will gain perspective on:
- What is working today across key digital channels, including search, paid media, and emerging platforms
- How agencies can apply broader digital trends in a practical, agency-specific way
- Where to focus limited time and budget for the greatest impact
- How to build and maintain a strong local and online presence
- Common missteps that lead to wasted effort or inconsistent results.
Date: April 30, 2026
Time: 2:00 PM Eastern / 11 AM Pacific
Hosted by Lisa Grover, Vice President of Marketing at SIAA, this session brings together digital marketing expertise and hands-on agency experience to provide a grounded, practical perspective.
Speakers
